Social media in the financial services sector refers to the use of social media by the financial services sector to promote and distribute financial services. Social media is used in various aspects of the financial industry including customer service, marketing, and product development. It has enabled financial institutions to extend their reach through direct and real-time communication with customers, fostering more personal connections. It also allows individuals to talk to other individuals creating lending and trading via social groups as well as developing new financial services by fintech startup companies. In terms of marketing, social media is utilized by both traditional financial companies as well as disruptive fintech companies such as peer-to-peer lending (P2P) companies. The financial industry has used information technology since its inception in the 1960s and social media fits in with this ongoing development. Larger, traditional financial firms have integrated social media into their marketing strategies. Companies in the financial sector are subject to strict regulations that include how they use social media. In the United States, the Financial Industry Regulatory Authority (FINRA) is a key regulator that sets rules how financial firms can interact with consumers. This includes ensuring that social media posts follow financial advertising rules, such as being fair and balanced and not providing misleading information, and that financial advice is not provided by unqualified personnel, such as influencers. == History == In 2003, at the beginning of social media development, MySpace was founded as a "social networking service." It allowed people to create a profile, connect with other people, and post videos, pictures, and songs. As MySpace grew in popularity, it attracted interest from companies wishing to promote their brands on the social platform. They were joined by Facebook and in 2010 by Instagram. Financial service firms were initially slow to adapt to promotion via social media but soon joined other big firms after they saw the success other industries had in engaging with younger people. == Uses == === Branding === While companies are able to connect with more people remotely through providing online financial services, their branding strategy has shifted from customized to standardized. Prior to the outbreak of technology, most banks used customized branding where they targeted only customers in their regions. Businesses can now use technology to operate beyond their geographic location and maintain a consistent image across multiple countries with standardized branding. By being able to extend a consistent brand reputation across a wider geographic location, financial services companies can take advantage of economies of scale in advertising cost, lower administrative complexity, lower entry into new markets, and improved cross-border learning within the company. === Customer engagement === Online banking reduced face-to-face interaction between customers and their banks. Most banking transactions can now be conducted online or through mobile devices, rather than at a local branch with a teller. Social media provides a channel for firms to maintain personal contact with customers, replicating some of the interaction that was previously available at local branches. For example, a bank's Facebook page may feature an employee profile describing their job duties, which serves to present a more human face for larger institutions. === Lending === Social media is a core marketing channel for online peer-to-peer lending as well as small business lenders. Since these companies operate exclusively online, it makes sense for them to market online through social media channels. They are able to grow and find new lenders and buyers by utilizing social networks. === Trading === Social trading is an alternative way of analyzing financial data by looking at what other traders are doing and comparing, copying and discussing their techniques and strategies. Prior to the advent of social trading, investors and traders were relying on fundamental or technical analysis to form their investment decisions. Using social trading investors and traders could integrate into their investment decision-process social indicators from trading data-feeds of other traders. Investors also use platform like Reddit, Signal messaging or WeChat to create social communities to discuss investments and finance. In some cases they use this to join together using meme stocks to move financial markets, such as the 2021 GameStop short squeeze incident. They can also use social groups to launch and promote new products such as cryptocurrencies. Investing application like WeBull incorporate a forum style messaging system on each stock that is available for trading. Financial brokers such as Fidelity Investments, Interactive Brokers, and E-Trade have moved to incorporate community features in their investment apps. == Regulations == The use of social media by investors and financial services professionals for business purposes is subject to regulatory oversight, in the United States this is done primarily by the Financial Industry Regulatory Authority (FINRA). FINRA's rules, designed to protect investors from misleading information in all communications and this also applies to social media communications. This includes ensuring that social media posts follow financial advertising rules, such as being fair and balanced and not providing misleading information, and that advice is not provided by unqualified personnel, such as influencers and bank staff acting in a personal capacity. Financial firms have to maintain books and records of all interaction with customers and this includes social media. == New products and services == Social media has created entirely new products for the financial services sector, revolutionizing products and developing new industries through the merging of social technology and financial services. Fintech startups use social media to promote products to get them established. Several developing nations have used social media to leapfrog traditional financial technology; for example, WeChat Pay, which developed from the Chinese WeChat social media platform, became a major payment system in China within a few years. In 2015, according to consulting firm Accenture, 390 million people in China had registered to use mobile banking. This figure is more than the population of the United States. In the United States, the fintech company Venmo combines technology and financial services on a social platform. Other financial technology companies that have used social media to develop or promote financial products include: Lending Club – One of the first peer-to-peer lending businesses OnDeck Capital – A US online-only lending business Funding Circle – A UK-based online lending company Wise – A global online money transfers company Kabbage – A US online unsecured loan company later acquired by American Express Avant – A US online unsecured loan company Zopa – A UK online neobank providing peer-to-peer lending == Risks == === Reputational damage === Due to the real-time nature of social media, financial services companies can be impacted by potential reputational issues. Any negative experience by customers can easily be shared online and could become a viral phenomenon, those comments could likely have a detrimental effect on the company’s stock price and reputation. On the other hand, any positive experience a customer has can also be shared online. However, positive experiences are much less likely to become viral. === Scams === The nature of social media makes it easy to target individuals without being seen by the wider community, this allows scammers to target individuals. Example include romance scams such as the pig butchering scam where an individual is tricked to transfer funds or assets to the scammer over social media making it hard for law enforcement to track them or recover funds. === Customer privacy === Customer privacy is important for the financial services industry. It is critical that customer information such as a bank account numbers and other personal information is kept private. However, this information can be leaked if for example, a customer is unhappy with a bank’s service, they may tweet at the bank expressing their frustrations and include their name and account number.
Unfold (app)
Unfold is a mobile application that allows users to create social media content using a variety of templates and other tools. It was founded in 2018 by Alfonso Cobo and Andy McCune. It enables users to add photos, video, and text with a variety of tools. In 2019, Unfold was acquired by Squarespace. == History == In January 2017, Alfonso Cobo was studying at Parsons School of Design when he realized there was no software or app that could create a portfolio of his work on an iPad. Cobo created an app called Portfolio, a basic version of a portfolio layout app, and the first one to exist for iPad. He launched it in 2017. After launching the first version of Portfolio, Cobo realized the more popular market and use case was on mobile. Around that time, Instagram was launching Stories. As a result, Cobo pivoted the app away from portfolios and instead focused on an app to showcase one's stories. Cobo later contacted Andy McCune, founder of social media account Earth, to collaborate with Unfold. Unfold also partnered with various companies to create custom templates. These include Equinox, Tommy Hilfiger, NARS, Billboard Music Awards, and Product Red. Unfold also launched a collection of Product Red templates to help eliminate HIV/AIDS in several African countries. In 2019, Squarespace acquired Unfold. The Unfold app has been downloaded over 60 million times and has been used to create over 1 billion Instagram stories. == Features == With Unfold, users can utilize hundreds of templates to make social content for social media platforms such as Instagram, Snapchat, and Facebook. The free app offers users basic templates and standard fonts, filters, and stickers, and there are also premium templates available for a monthly subscription. With Unfold+ and Unfold Pro (previously Unfold for Brands), users can access premium templates and tools, as well as upload custom brand assets and fonts. In 2020, Unfold launched Bio Sites, which allows users to link to multiple sites and platforms.
VLLM
vLLM is an open-source software framework for inference and serving of large language models and related multimodal models. Originally developed at the University of California, Berkeley's Sky Computing Lab, the project is centered on PagedAttention, a memory-management method for transformer key–value caches, and supports features such as continuous batching, distributed inference, quantization, and OpenAI-compatible APIs. According to a project maintainer, the "v" in vLLM originally referred to "virtual", inspired by virtual memory. == History == vLLM was introduced in 2023 by researchers affiliated with the Sky Computing Lab at UC Berkeley. Its core ideas were described in the 2023 paper Efficient Memory Management for Large Language Model Serving with PagedAttention, which presented the system as a high-throughput and memory-efficient serving engine for large language models. In 2025, the PyTorch Foundation announced that vLLM had become a Foundation-hosted project. PyTorch's project page states that the University of California, Berkeley contributed vLLM to the Linux Foundation in July 2024. In January 2026, TechCrunch reported that the creators of vLLM had launched the startup Inferact to commercialize the project, raising $150 million in seed funding. == Architecture == According to its 2023 paper, vLLM was designed to improve the efficiency of large language model serving by reducing memory waste in the key–value cache used during transformer inference. The paper introduced PagedAttention, an algorithm inspired by virtual memory and paging techniques in operating systems, and described vLLM as using block-level memory management and request scheduling to increase throughput while maintaining similar latency. The project documentation and repository describe support for continuous batching, chunked prefill, speculative decoding, prefix caching, quantization, and multiple forms of distributed inference and serving. PyTorch has described vLLM as a high-throughput, memory-efficient inference and serving engine that supports a range of hardware back ends, including NVIDIA and AMD GPUs, Google TPUs, AWS Trainium, and Intel processors.
Chai AI
Chai AI (also known as Chai Research) is an American artificial intelligence (AI) company that operates a chatbot platform where users can create, share, and interact with character-based chatbots powered by large language models (LLMs). The company is headquartered in Palo Alto, California. == History == Chai was founded in 2021 by William Beauchamp, a former quantitative trader educated at Cambridge, who began developing the initial prototype in 2020 in Cambridge, England. The company launched in 2021 and relocated to Palo Alto in 2022. In June 2023, Chai raised US$2 million in a pre-seed funding round. In September 2023, GPU cloud provider CoreWeave invested in the company at a valuation of US$450 million. In January 2024, Chai Research reported a $450 million valuation following an investment from cloud computing provider CoreWeave. In July 2024, authorities in Belgium launched an investigation into the company following reports of a man dying by suicide following extensive chats on the Chai app. == Reception == In 2025, Chai Research announced that their app had over 10 million downloads and 1 million daily active users. In 2022, Canadian writer Sheila Heti published her conversations with various chatbots in The Paris Review, including Chai AI chatbots, and later used Chai AI chatbots in the development of a novel. Heti said that she had found that Chai's default chatbot, Eliza, "had turned out to be like most of the other bots on the site—primarily interested in sex". In January 2026, CHAI introduced country-based blocks on its free, ad-supported tier, initially providing the community with little information and inaccurate lists of the affected countries. Users in "Low tier" regions are required to subscribe to use the app in any capacity, while "High tier" regions will retain free ad-supported access. In response to backlash, the company announced a "Basic" tier with unlimited messages and ads, intended to cover electricity and infrastructure costs. In February 2026, CHAI was criticized for the unannounced implementation of restrictive "token limits" that abruptly blocked messages and froze conversations for both free and paid subscribers. Users generating long responses or utilizing roleplay features found their quotas exhausted within minutes, resulting in lockouts lasting anywhere from a few hours to a week. == Technology == Chai allows users to create characters and interact with chatbot versions of those characters. These chatbots use the open-source large language model (LLM) GPT-J originally developed by EleutherAI. Chai AI chatbots can be shared on the platform for other users to interact with.
Application enablement
Application enablement is an approach which brings telecommunications network providers and developers together to combine their network and web abilities in creating and delivering high demand advanced services and new intelligent applications. Network providers, in addition to bandwidth, provide abilities such as billing, location, presence, and security, which have allowed them to establish long-term relationships with end-users. By offering these select abilities as application programming interfaces (APIs), providers give developers access to a set of tools to create (mashup) new applications and services to run on provider networks. Unifying the strengths of providers and developers facilitates the creation of mash-up applications, and in turn, a better end user quality of experience (QoE) for improved profit margins. Apple's iOS with App Store, and Google's Android with Android Market exemplify this approach. Both have introduced mobile platforms that are supported by a comprehensive ecosystem in order to perpetuate innovation in product design, content and service offerings, and overall consumer behavior. By the end of April 2010, downloadable applications numbered over 200,000 for iPhone and over 50,000 for Android. == Background == Historically, telecommunication providers primarily based their business models on network performance, emphasizing connectivity, availability, and quality of service (QoS) as key sources of revenue and customer value. With the increasing demand for bandwidth-intensive data and video applications, maintaining service continuity has required substantial infrastructure investments. To address rising operational costs and declining average revenue per user (ARPU), providers have increasingly adopted customer-oriented strategies and diversified business models to expand their roles within the telecommunications value chain. Application enablement supports providers in making this transition by providing an environment, or ecosystem, where providers and developers can collaborate to build, test, manage, and distribute applications across networks including television, broadband, Internet, and mobile. This cooperative effort produces mutually beneficial results for all parties, opening up new revenue streams while enhancing value and rate of return (ROI). The following are some examples of key network abilities which function as application enablers in the telecommunications market: Billing systems Security for private transactions Network-based storage of digital content End-to-end bandwidth for high-quality transmissions Scoring abilities to identify end-user preferences and behaviors Subscriber data to customize the end-user experience Context information, such as location and presence, to localize services. == New business models == As network providers work toward effective collaboration with application and content developers, several new business models are emerging to help facilitate the business relationships: === Vendor-led === A type of business model driven by telecommunications vendors, who assist network providers in building relationships with application and content developers to lower the cost and complexity of managing third parties. Examples of this model include: Forum Nokia IBM Technology Partner Ecosystem Ng Connect Huawei Intouch program === Operator-led === Characterized by network providers who want to maintain a high degree of flexibility and control over applications created for their end-consumers, this model lets them create and manage their own developer program, development platform, and application store. Under this arrangement, independent developers provide their own branding, marketing communications, pricing and customer care. Network providers pursuing this model will often seek to partner with a large number of third parties using standardized on-boarding processes. Examples of this model include: o2 Litmus Orange Partner Joint Innovation Lab === Aggregator === Network providers who choose not to create/manage their own developer relationships will partner with one or multiple aggregators, to administer a portion of or their entire application strategy. Examples of this model include: Ovi Operator Partnership Blackberry Operator Partnership Cellmania Buongiorno === Mass wholesale === Select network providers also participate in wholesale models that exist primarily for applications (BT's Ribbit- an Internet Protocol (IP) based calling and messaging platform) and devices (Verizon's Open Device initiative). This business-to-business approach reduces a large portion of the potential costs of third party application enablement (marketing, acquisition and support). Examples of this model include: BT's Ribbit Verizon Wireless ODI AT&T Synaptic Hosting === The enterprise customer === Some network providers are focusing on enabling applications in the enterprise space. In this model, the network provider establishes a platform for their large enterprise customers who want to blend custom software with enhanced abilities, and will provide standardized processes around mobilizing enterprise applications, and exposing core back-office abilities to allow for dynamic customer interaction. Examples of this model include: Vodafone Applications Service Verizon Private Network Sprint Solution Launchpad === Trusted partner === In this model, the network provider builds one-on-one relationships with trusted third-party developers by exposing customized network abilities, bringing a greater variety of brands to the network provider's portfolio. Network providers using this model tend to only have a few partners (in contrast to the operator led model). Under this scenario, network providers benefit from a pre-established customer base and the developer's marketing resources. Examples of this model include: 3/Skype Partnership (UK) Virgin Media and BBC iPlayer == Network operator developer resources == Operator led model o2 Litmus Orange Partner Joint Innovations Lab Aggregator model Ovi Operator Partnership Cellmania Buongiorno Mass wholesale model BT Ribbit Verizon Wireless ODI AT&T Synaptic Hosting Enterprise customer model Vodafone Applications Service Verizon Private Network Sprint Solution Launchpad == Rerencesfe ==
List of large language models
A large language model (LLM) is a type of machine learning model designed for natural language processing tasks such as language generation. LLMs are language models with many parameters, and are trained with self-supervised learning on a vast amount of text. == List == For the training cost column, 1 petaFLOP-day equals 1 petaFLOP/sec × 1 day, or 8.64×1019 FLOP (floating point operations). Only the cost of the largest model is shown. The number of parameters is measured in billions, and the training cost is measured in petaFLOP-days. === 2018 === === 2019 === === 2020 === === 2021 === === 2022 === === 2023 === === 2024 === === 2025 === === 2026 ===
Pill reminder
A pill reminder is any device that reminds users to take medications. Traditional pill reminders are pill containers with electric timers attached, which can be preset for certain times of the day to set off an alarm. More sophisticated pill reminders can also detect when they have been opened, and therefore when the user is away during the time they were supposed to take their medication, they will be reminded of it when they return. This reminder can be in the form of a light, which also helps for deaf or hearing-impaired users. == Mobile app == A newer type of pill reminder is a mobile app that reminds the owner to take the medication. Some of these applications might effectively support adherence to taking medications.